Posted 2 years ago
Factory PR seeks an Account Executive to work across a dynamic group of Fashion clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.
RESPONSIBILITIES
- Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
- Develop relevant brand assets used to secure coverage, including pitches and press kits
- Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
- Create innovative seasonal strategies for large national and global brands, as well as niche designers
- Conceptualize and assist in execution of special events and activations
- Cultivate relationships with celebrity stylists and place product on relevant targets
- Accompany clients and editors on domestic and international press trips
- Manage day-to-day client interaction, serving as primary point of contact on accounts
REQUIREMENTS
- Minimum 2.5-years fashion PR experience—preferably at an agency
- Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
- Deep understanding of fashion & beauty trends and market
- Experience with event planning with big brand/big budget a plus
- Experience with supervision/mentoring junior staff
- Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
- High level of interest and proficiency in new media landscape including pitching conferences and podcasts
- Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
- Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
- Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
- Proof of vaccination against COVID-19 in accordance with CDC guidelines