ASSOCIATE DIGITAL DIRECTOR

Posted 2 weeks ago

Factory seeks an Associate Digital Director to join its growing team. The candidate should possess an insatiable hunger for innovation in the digital world, an impressive portfolio of content-driven campaigns you’ve ideated, a keen understanding of the latest measurement tools, social media and influencer marketing trends. The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary – a strong leader with the ability to conceive and execute big ideas. This position will report to the Sr. Digital Director. You will be essential to the direction and development of the team and division, implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.

RESPONSIBILITIES

  • Lead development and implementation of social content strategies aligning with client business goals
  • Work with Sr. Director to set specific objectives and report on ROI
  • Possess a robust network of creatives to tap for content services, inclusive of:
    photographers, illustrators, videographers, designers and art directors
  • Guide team to manage social media platforms (i.e. Generate, edit, publish and share engaging content, ie. copy, photos, videos)
  • Build content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic)
  • Perform research on current benchmark trends and audience preferences
  • Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings
  • Maintain relationships with high level influencers, agents, and other creative agencies
  • Own relationship with client leads
  • Manage junior staff team responsibilities across select clients, covering social media strategy influencer marketing and content creation
  • Supervise a team of freelancers to deliver on expanded creative needs
  • Work across the agency to promote collaboration and knowledge sharing

REQUIREMENTS

  • Minimum 5-6 years of digital, content, influencer and social media experience
  • Collaborative, agency background preferred
  • Experience in fashion, beauty, tech and innovation brands
  • Strong leadership skills
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies
  • Fluency of digital platforms, tools, and software
  • Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
  • Possess a network of content creators and influencers
  • Exceptional knowledge with analytics and reporting
  • Excellent time management and project management skills
  • Motivated to grow and educate team members to become high performers
  • Strong organizational, planning, problem solving and decision-making skills

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