ASSOCIATE PR DIRECTOR – Wellness + Beauty (NYC)

Posted 3 weeks ago

Factory PR seeks an Associate PR Director to join its Wellness + Beauty Division. The candidate should have a deep affinity for the wellness space, including beauty, health, and fitness; have strong connections with innovation, business, and wellness media; and have a natural ability to engage with Founders and Entrepreneurs to tell their stories in meaningful ways. The position calls for an expert press strategist and relationship builder and reports to the VP of Wellness+Beauty. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

● Serve as the account lead and primary point of contact for wellness + beauty clients
● Lead the development and execution of innovative communications strategies for exciting pre-launch start ups and highly recognizable brands, melding traditional and digital media
● Develop high impact press materials including press kits, releases, pitches, and brand & executive messaging
● Maintain and expand relationships with consumer wellness, technology and business editors
● Secure high-level business and lifestyle feature stories in top national, regional and online media outlets
● Brainstorm and facilitate brand partnerships, activations, PR campaigns, and other brand-building opportunities for clients
● Secure and staff press interviews for clients
● Oversee and manage the timely distribution of editorial reports and briefing documents
● Build out thought leadership content and programs for executives including conferences, broadcast segments, podcasts, bi-lines, and blog posts.
● Conceptualize and execute press events for clients with the support of Factory’s in-house event production team
● Manage the junior staff, act as a strong mentor and guide
● Participate in new business pitches and meetings

REQUIREMENTS





● At least six years of PR experience working with consumer wellness, beauty and innovation companies ranging from startups to mid-level businesses
● Strong understanding of the media landscape and relationships with relevant media across the beauty, wellness, innovation and business sectors
● Proven track record of securing top-tier coverage across print, online and broadcast media
● Ability to think big picture and forecast ahead, while also managing the here-and-now details
● Experience managing a team of multiple junior to mid-level roles
● Strong and effective writing, communication and presentation skills
● Ability to articulate ideas and problem solve with clients, agency principals and colleagues
● Excellent time management, organizational skills and attention to detail
● Proficient in Google Workspace (G Suite), Slack, Powerpoint, Excel, and social media networks


● Thrive in a fast-paced, deadline-oriented environment and actively contribute to Factory’s creative and fun culture

Apply Online

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