DIRECTOR OF PUBLIC RELATIONS (NYC)

Posted 1 month ago

Factory PR seeks a PR Director to oversee a portfolio of fashion and beauty brands. The candidate should have a deep affinity for and knowledge of the fashion and beauty spaces, with experience ranging from DTC startups to luxury brands; have strong connections with fashion, beauty, business, and lifestyle media; and have a natural ability to engage with brand Founders and Entrepreneurs to tell their stories in meaningful ways. The position calls for an expert press strategist and relationship builder who has a deep understanding of launching venture-backed brands. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

  • Serve as the account lead and primary point of contact for a dynamic roster of clients
  • Lead the development and execution of innovative communications strategies for exciting pre-launch start ups and highly recognizable brands, melding traditional and digital media
  • Develop high impact press materials including press kits, releases, pitches, and brand & executive messaging
  • Maintain and expand relationships with consumer fashion, beauty, lifestyle, business, and innovation media
  • Secure high-level fashion, beauty, and business feature stories in top national, regional and online media outlets
  • Brainstorm and facilitate brand partnerships, activations, PR campaigns, and other brand-building opportunities for clients
  • Secure and staff press interviews for clients
  • Oversee and manage the timely distribution of editorial reports and briefing documents
  • Build out thought leadership content and programs for executives including conferences, broadcast segments, podcasts, bi-lines, and blog posts
  • Conceptualize and execute press events for clients with the support of Factory’s in-house event production team
  • Manage the junior staff, act as a strong mentor and guide
  • Participate in new business pitches and meetings

REQUIREMENTS

  • At least seven years of PR experience working with consumer wellness, lifestyle and innovation companies ranging from startups to mid-level businesses
  • Strong understanding of the media landscape and relationships with relevant media across the beauty, wellness, innovation and business sectors
  • Proven track record of securing top-tier coverage across print, online and broadcast media
  • Ability to think big picture and forecast ahead, while also managing the here-and-now details
  • Experience managing a team of multiple junior to mid-level roles
  • Strong and effective writing, communication and presentation skills
  • Ability to articulate ideas and problem solve with clients, agency principals and colleagues
  • Excellent time management, organizational skills and attention to detail
  • Proficient in Google Workspace (G Suite), Slack, Powerpoint, Excel, and social media networks
  • Thrive in a fast-paced, deadline-oriented environment and actively contribute to Factory’s creative and fun culture

Apply Online

Leave a Reply

Your email address will not be published. Required fields are marked *