Director of VIP and Celebrity Services

Posted 3 months ago

Factory PR seeks a Director of VIP and Celebrity Services in the Los Angeles based office. The candidate should be culturally connected and have a genuine passion for the Entertainment and Fashion fields. This position reports to VP Fashion in New York. This candidate must be a self-motivated creative thinker and obsessive networker.


  • Be the face of Factory on the West Coast as the most senior member of the office
  • Nurture relationships with an ever evolving list of top stylists, editors, producers and influencers
  • Deliver VIP services for clients including developing strategy and KPIs, loaning, seeding, placement and event attendance with brand-relevant talent
  • Conceptualize and execute events for influencers, stylists and talent including guest list development, wrangling, FOH responsibilities and press placement
  • Manage the contracting process for paid opportunities with talent and influencers including securing and negotiating fees
  • Manage the LA-based office and team, acting as a mentor by stimulating team members’ professional growth and creating an environment of success
  • Be deeply tapped in to emerging talent from traditional industries as well as social platforms
  • Contribute to the company’s development and profitability in the LA market by participating in business development initiatives
  • Ensure the LA office keeps in line with wider agency processes
  • Conduct clear and frequent communication with the team of NY-based Directors
  • Report to Company leadership on a weekly basis


  • Minimum 6-8 years experience with agency a must
  • Effective leadership qualities and proactive/positive attitude 
  • Interest in growing the team and company by leading West Coast agency development with an entrepreneurial spirit
  • Thorough knowledge and understanding of principles in VIP related PR, marketing and digital media
  • Excellent relationships with stylist and relevant contacts in entertainment, influencer, fashion, music, culture/art, tech/innovation and lifestyle industries
  • Superior knowledge of fashion/consumer media practices
  • Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life
  • Strong interpersonal and analytical skills; attention to detail and strong organization skills
  • Highly adept at multitasking and managing multiple projects simultaneously and effectively
  • Solid experience in event planning with big brands/big budgets
  • Experience in supervising/mentoring junior staff is required
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in New Media landscape, and experience with outlets including social platforms, communities and networks
  • The ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!

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