MANAGER – PR AND INFLUENCER PARTNERSHIPS FOR LUXOTTICA EYEWEAR BRAND PORTFOLIO

Posted 3 weeks ago

Factory PR seeks an Account Executive/Manager to join its Fashion Division to work on the Luxottica Eyewear portfolio of brands, including Ray Ban, Persol, Vogue Eyewear and all the designer licenses. The candidate should be an avid consumer of fashion media and have a robust knowledge of the influencers, taste makers and innovators leading the conversation i this space. The position calls for an organized and attention-detailed publicist and relationship builder with a strong knowledge of influencer marketing. The candidate will work with — and be mentored by — an incredible team of publicists and strategists.

RESPONSIBILITIES

  • Support the execution of innovative communications strategies for all Luxottica brands, melding PR with paid and organic influencer campaigns
  • Write and produce high impact press materials including press kits, releases and pitches
  • Pitch products and campaigns to consumer media to secure product placements and news features
  • Maintain and expand lists of Fashion, Lifestyle and business editors, broadcast producers, and conference organizers
  • Build lists of targeted influencers that suit the aesthetic and ethos of each brand in the portfolio and conduct outreach for seeing
  • Contract approved influencers for paid opportunities
  • Support and attend brand events and partnership opportunities such as Coachella, NY Fashion Week and press trips

REQUIREMENTS

  • Minimum 2.5-years of PR experience, preferably at an agency
  • Foundational knowledge of fashion, lifestyle and consumer media practices
  • Experience working with paid and organic influencer programs
  • Ability to successfully and strategically pitch and place news stories and product features
  • Incredible attention to detail in creating and formatting documents and professional communications
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
  • Strong work ethic and an insatiable desire to learn and develop your skills
  • Strong sense of collaboration and team spirit
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines

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