SENIOR ACCOUNT EXECUTIVE – DTC & INNOVATION (NYC)

Posted 1 month ago

Factory PR seeks a Senior Account Executive to join its DTC + Innovation Division. The candidate should be an avid consumer of tech and business media, and have a deep affinity and understanding of emerging markets and the innovation landscape. The position calls for an expert press strategist and relationship builder and reports to the VP of Innovation. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

  • Lead day-to-day client interaction, serving as primary point of contact on accounts
  • Support the development and execution of innovative communications strategies for brands, melding traditional and digital media
  • Write and produce high impact press materials including press kits, releases and pitches
  • Maintain and expand relationships with technology and business editors, broadcast producers, and conference organizers
  • Coordinate and staff press interviews with clients
  • Secure top tier features and ongoing placements in top national, regional and online media outlets
  • Work with team to create thought leadership programs, including messaging and positioning, founder profiles and Q&As, and placement at appropriate industry conferences
  • Manage the junior staff, act as a strong mentor and guide

REQUIREMENTS

  • Minimum 4-years of innovation / corporate PR experience, preferably at an agency
  • Superior knowledge of innovation and business media practices with a phenomenal track record of garnering top-tier coverage (print, online, broadcast)
  • Experience working with startups and established brands; well versed in strategy associated with launching companies, funding announcements, and executive communications (hires, transitions, major company milestones)
  • Ability to successfully and strategically pitch and place news stories, client profiles, and brand features
  • Experience with managing and mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude

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