Posted 1 week ago
Factory PR seeks a Senior Account Executive to join its Tech + Innovation Division. The candidate should be an avid consumer of tech and business media, and have a strong desire for a career in tech and innovation. The position calls for an organized and attention detailed publicist and relationship builder. The candidate will support—and be mentored by— an incredible team of publicists and strategists.
RESPONSIBILITIES
- Support the development and execution of innovative communications strategies for brands, melding traditional and digital media
- Write and produce high impact press materials including press kits, releases and pitches
- Maintain and expand relationships with technology and business editors, broadcast producers, and conference organizers
- Coordinate and staff press interviews with clients
- Maintain current media lists + audit competitors and similar projects
- Secure top tier features and ongoing placements
- Share relevant industry coverage with client team
- Work with team to create thought leadership programs, including messaging and positioning, founder profiles and Q&As, and placement at appropriate industry conferences
- Manage the junior staff, act as a strong mentor and guide
REQUIREMENTS
- Minimum 4-years of innovation / corporate PR experience, preferably at an agency
- Superior knowledge of innovation and business media practices with a phenomenal track record of garnering top-tier coverage (print, online, broadcast);
- Experience working with startups and established brands; well versed in strategy associated with launching companies, funding announcements, and executive communications (hires, transitions, major company milestones)
- Ability to successfully and strategically pitch and place news stories, client profiles, and brand features
- Experience with managing and mentoring junior staff
- Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
- High level of interest and proficiency in the evolving media landscape
- Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
- Proof of vaccination against COVID-19 in accordance with CDC guidelines