PR Firm Specializing in Strategic Communications, Brand Building & Cultural Impact
How Factory PR Shaped the Clean Fragrance Landscape
We built, launched, and continue to grow Henry Rose with Michelle Pfeiffer, establishing it as the industry leader and standard in clean, transparent fragrance. With top-tier media recognition, a devoted celebrity following, and a national launch with Sephora, the brand is the leading conscious, luxe fragrance. Through strategic planning, we’ve helped Henry Rose maintain cultural momentum and elevate clean fragrance as a category-defining movement.
PR / DIGITAL / INFLUENCER / VIP / EVENTS
Elevating Modern Luxury Fashion With PR Services
Since its inception, Rebecca Vallance has become a world fashion force. Factory PR helped launch the brand in the U.S., supporting NYFW, brand extensions, and key collaborations—including the Qantas pyjamas for the inaugural Sydney–New York flight—shaping its international presence today.
PR / INFLUENCER / VIP / EVENTS / PARTNERSHIPS
Why Household Names Trust Us
We redefined IKEA’s cultural relevance through bold media opportunities, vast influencer campaigns, and immersive activations like the multi-city Sleepeasy Pop-up. Collaborations with Swedish House Mafia, Marimekko and Sabine Marcelis amplified innovation, making IKEA a trusted brand for the next generation.
PR / INFLUENCER / PARTNERSHIPS / EVENTS
Redefining Hospitality Launches
Collaborating with in-house teams and key partners, we designed a social strategy that skyrocketed Fontainebleau Las Vegas’ online presence. Our work fueled an 800% follower increase and massive engagement during the grand opening, New Year’s Eve, and Super Bowl events.
DIGITAL / CAMPAIGN / EVENTS
Building Fashion’s Most Talked About Moments
As the AOR for ten years, we have expanded ASOS’ influence in the US through strategic public relations, VIP, and influencer partnerships, relevant events and activations, and collaborations. Our work has cemented ASOS’s status as a go-to fashion destination for trend-forward, inclusive style. From New York Fashion Week to Pride, our reputation management merges purpose, visibility, and cultural pulse, keeping ASOS top-of-mind in a competitive, fast-moving market.
PR / VIP / INFLUENCER / EVENTS / PARTNERSHIPS
Turning Spirits into Lifestyle Icons With PR Services
With 21Seeds, the female-founded fruit-infused tequila brand, we drive media buzz, events, and brand collaborations. From fashion partnerships to the “Serving Summer” campaign with Rachel Bilson, the work of our PR agency has made 21Seeds the leader in flavored tequila. Activations at festivals and influencer-led gatherings helped shift perceptions around tequila, making 21Seeds a playful, aspirational staple for modern women and conscious drinkers seeking premium flavor and authenticity.
PR / EVENTS / PARTNERSHIPS / CAMPAIGN
Bringing a Japanese Fashion Powerhouse to the US
We introduced GU, Fast Retailing’s trend-driven sister brand to UNIQLO, to the U.S. through high-impact PR, social media & content strategy, influencer partnerships, and activations. Our work amplified its US launch, SoHo flagship opening, and e-commerce debut, making GU a new destination for affordable, trend-forward fashion. We craft narratives, and for GU’s U.S., that was achieved through carefully curated media previews, celebrity styling moments, and youth-driven social content.
PR / INFLUENCER / EVENTS / PARTNERSHIPS
When Performance Meets Culture
We launched On Running in the U.S. with dynamic media activations, strategic seeding, and immersive experiences, from Alpine press trips to nationwide run clubs and Roger Federer’s partnership, cementing its status as a performance powerhouse. Our team built enduring media relationships in fitness, fashion, and innovation, supporting consistent brand storytelling through tech-focused conversation and athlete-driven spotlights. Our approach fused community engagement with global visibility, helping On dominate both sneaker culture and performance footwear spaces with credibility and style.
PR / EVENTS / INFLUENCER
Public Relations Services in Longevity and Health Tech
We launched Tally Health, co-founded by David Sinclair, as the most coveted platform for longevity science, with its simple cheek swab test to determine biological age. Through significant feature articles, executive positioning, and strategic influencer partnerships, Tally’s test and supplements are the future of age reversal.
PR / EVENTS / INFLUENCER
Turning a Utility Product into a Worldwide Trend
We redefined hearing protection with Loop Earplugs, transforming it into a must-have lifestyle accessory. Through a collaboration with the global music festival Tomorrowland and high-profile media, we established Loop as essential for music lovers, travelers, and wellness seekers. Our campaigns positioned Loop at the intersection of fashion, function, and festival culture. Our business emphasized accessibility, self-expression, and auditory wellness, turning Loop into a category-defining brand. This approach helped Loop break through a saturated DTC market with strong retention and global cultural recognition.
PR / EVENTS / INFLUENCER