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Director of VIP and Celebrity Services

Posted 2 weeks ago

Factory PR seeks a Director of VIP and Celebrity Services in the Los Angeles based office. The candidate should be culturally connected and have a genuine passion for the Entertainment and Fashion fields. This position reports to VP Fashion in New York. This candidate must be incredibly entrepreneurial, self-motivated and a creative thinker


● Act as the public face of Factory PR on the West Coast and uphold the agency’s reputation and values
● Manage the LA-based office and team – acting as a mentor by stimulating team members’ professional growth and creating an environment of success
● Build and execute West Coast services for the agency creating company-wide strategies for and engaging with targeted celebrities, bloggers, and influencers and growing the agency’s presence on the West Coast
● Work in tandem/liaise with Factory’s leadership team, creating client specific VIP and influencer relations strategies and materials that work alongside the overarching PR and marketing strategies
● Build KPIs, develop goals for team and clients, and monitor and report on progress
● Contribute to the company’s development and profitability in the LA market through:
o Organic growth/project sell-in from existing clients – actively volunteer ideas/solutions as add-on services to increase fee income
o Source and nurture new business and revenue-building opportunities
● Create full new business responses and proposals or respond to RFIs for new business prospects
● Act as a key player in new business pitches utilizing skills as a proficient and convincing presenter
● Secure effective press coverage [features as well as product placement] in top national, regional, broadcast and online media outlets
● Maintain strong relationships with key editors, stylists, producers, costume designers and influencers
● Conceptualize and execute press events
● Attend key industry events
● Conduct clear and frequent communication with the team of NY-based Directors
● Report to Company leadership on a weekly basis


● Minimum 6-8 years experience with agency a must
● Effective leadership qualities and proactive/positive attitude with managing projects and responsibilities
● Interest in growing the team and company by leading West Coast agency development with an entrepreneurial spirit
● Thorough knowledge and understanding of principles in VIP related PR, marketing and digital media
● Excellent relationships with stylist and relevant contacts in entertainment, influencer, fashion, music, culture/art, tech/innovation and lifestyle industries
● Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top tier coverage in print, trade, broadcast TV and online mediums
● Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life
● Strong interpersonal and analytical skills; attention to detail and strong organization skills
● Highly adept at multi-tasking and managing multiple projects simultaneously and effectively
● Candidate MUST have experience in event planning with big brands/big budgets
● Candidate is responsible for creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
● Experience in supervising/mentoring junior staff is required
● Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
● Must have high level of interest and proficiency in New Media landscape, and experience with outlets including social platforms, communities and networks
● Bachelors degree – ideally in Communications, Journalism, Public Relations, English, Marketing or a related field
● Must be proficient in Powerpoint, Photoshop, Excel, Word, and social media networks
Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!
Must be self motivated, entrepreneurial, loyal and a talented communicator

Apply Online

Digital + Influencer Coordinator

Posted 2 months ago

Factory PR seeks a Digital + Influencer Coordinator. This candidate should be culturally connected and possess an insatiable thirst for innovation in the digital world. The position calls for a strong communicator and an enthusiastic social media consumer with excellent influencer, agent and stylist relations to conceive and execute engaging campaigns.


● Identify, establish and manage ongoing influencer/brand ambassador programs

● Support on negotiations and execution of paid influencer partnerships

● Identify key influencers in designated verticals

● Oversee and manage seasonal intern program

● Support on ideation for brand social campaigns

● Handle shipment logistics, both international and domestic

● Manage and maintain lists and contact databases (LA influencer/agents/content creators)

● Monitor for and clip all influencer social posts

● Liaise with HQ office in New York

● Research and share industry trends, happenings, etc.

● Compile weekly and monthly campaign reporting and analytics


● Minimum 2-3 years of influencer and digital experience

● Passion for Social Media/Digital industries

● Interest in fashion, tech and millennial-focused consumer lifestyle brands

● Functional knowledge with analytics and reporting

● Excellent computer skills, particularly Excel, PowerPoint

● High level of initiative and proven ability to work independently on multiple projects in a fast-paced

● Be an avid observer of fashion and media trends

● Impressive time management and project management skills

● Excellent relationships with influencers, agents, makeup artists and stylists

Apply Online

Director of Wellness and Beauty

Posted 2 months ago

Factory PR seeks a PR Director to join its Wellness + Beauty Division. The candidate should have a deep affinity for the wellness space, including beauty, health, and fitness; have strong connections with innovation, business, and wellness media; and have a natural ability to engage with Founders and Entrepreneurs to tell their stories in meaningful ways. The position calls for an expert press strategist and relationship builder and reports to the VP of Wellness+Beauty. The candidate will supervise, develop, and mentor a dynamic team.


● Serve as the account lead and primary point of contact for wellness + beauty clients
● Lead the development and execution of innovative communications strategies for exciting pre-launch start ups and highly recognizable brands, melding traditional and digital media
● Develop high impact press materials including press kits, releases, pitches, and brand & executive messaging
● Maintain and expand relationships with consumer wellness, technology and business editors
● Secure high-level business and lifestyle feature stories in top national, regional and online media outlets
● Brainstorm and facilitate brand partnerships, activations, PR campaigns, and other brand-building opportunities for clients
● Secure and staff press interviews for clients
● Oversee and manage the timely distribution of editorial reports and briefing documents
● Build out thought leadership content and programs for executives including conferences, broadcast segments, podcasts, bi-lines, and blog posts.
● Conceptualize and execute press events for clients with the support of Factory’s in-house event production team
● Manage the junior staff, act as a strong mentor and guide
● Participate in new business pitches and meetings


● At least six years of PR experience working with consumer wellness, beauty and innovation companies ranging from startups to mid-level businesses
● Strong understanding of the media landscape and relationships with relevant media across the beauty, wellness, innovation and business sectors
● Proven track record of securing top-tier coverage across print, online and broadcast media
● Ability to think big picture and forecast ahead, while also managing the here-and-now details
● Experience managing a team of multiple junior to mid-level roles
● Strong and effective writing, communication and presentation skills
● Ability to articulate ideas and problem solve with clients, agency principals and colleagues
● Excellent time management, organizational skills and attention to detail
● Proficient in Google Workspace (G Suite), Slack, Powerpoint, Excel, and social media networks

● Thrive in a fast-paced, deadline-oriented environment and actively contribute to Factory’s creative and fun culture

Apply Online