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Factory PR seeks an Account Executive to join its Tech + Innovation Division. The candidate should be an avid consumer of tech and business media, and have a strong desire for a career in tech and innovation. The position calls for an organized and attention detailed publicist and relationship builder. The candidate will support — and be mentored by — an incredible team of publicists and strategists.

RESPONSIBILITIES

  • Monitor and clip all press coverage and service to clients
  • Manage all calendars, meeting agendas, notes
  • Manage all sample trafficking and showroom inventory
  • Maintain current media lists + audit competitors and similar projects
  • Share relevant industry coverage with client team
  • Create reporting for all divisional clients including Coverage Books, weeklies (where applicable), monthlies and EOY
  • Cultivate relationships with editors

REQUIREMENTS

  • Minimum 2 years of relevant experience, i.e. at an agency working in tech / corporate PR
  • Foundational knowledge of tech and business media practices
  • Experience working with startups and established brands
  • Ability to successfully and strategically pitch and place news stories and product features
  • Incredible attention to detail in creating and formatting documents and professional communications
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
  • Strong work ethic and an insatiable desire to learn and develop your skills
  • Strong sense of collaboration and team spirit
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
Apply Now

Factory PR seeks an Account Executive/Manager to join its Fashion Division to work on the Luxottica Eyewear portfolio of brands, including Ray Ban, Persol, Vogue Eyewear and all the designer licenses. The candidate should be an avid consumer of fashion media and have a robust knowledge of the influencers, taste makers and innovators leading the conversation i this space. The position calls for an organized and attention-detailed publicist and relationship builder with a strong knowledge of influencer marketing. The candidate will work with — and be mentored by — an incredible team of publicists and strategists.

RESPONSIBILITIES

  • Support the execution of innovative communications strategies for all Luxottica brands, melding PR with paid and organic influencer campaigns
  • Write and produce high impact press materials including press kits, releases and pitches
  • Pitch products and campaigns to consumer media to secure product placements and news features
  • Maintain and expand lists of Fashion, Lifestyle and business editors, broadcast producers, and conference organizers
  • Build lists of targeted influencers that suit the aesthetic and ethos of each brand in the portfolio and conduct outreach for seeing
  • Contract approved influencers for paid opportunities
  • Support and attend brand events and partnership opportunities such as Coachella, NY Fashion Week and press trips

REQUIREMENTS

  • Minimum 2.5-years of PR experience, preferably at an agency
  • Foundational knowledge of fashion, lifestyle and consumer media practices
  • Experience working with paid and organic influencer programs
  • Ability to successfully and strategically pitch and place news stories and product features
  • Incredible attention to detail in creating and formatting documents and professional communications
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients and colleagues
  • Strong work ethic and an insatiable desire to learn and develop your skills
  • Strong sense of collaboration and team spirit
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
Apply Now

Factory PR seeks an Account Executive to work across a dynamic group of Fashion clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.

RESPONSIBILITIES

  • Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
  • Develop relevant brand assets used to secure coverage, including pitches and press kits
  • Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
  • Create innovative seasonal strategies for large national and global brands, as well as niche designers
  • Conceptualize and assist in execution of special events and activations
  • Cultivate relationships with celebrity stylists and place product on relevant targets
  • Accompany clients and editors on domestic and international press trips
  • Manage day-to-day client interaction, serving as primary point of contact on accounts

REQUIREMENTS

  • Minimum 2.5-years fashion PR experience—preferably at an agency
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
  • Deep understanding of fashion & beauty trends and market
  • Experience with event planning with big brand/big budget a plus
  • Experience with supervision/mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in new media landscape including pitching conferences and podcasts
  • Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
Apply Now

Factory PR seeks a Director of VIP and Celebrity Services in the Los Angeles office. The candidate should be culturally connected and have a genuine passion for the Entertainment and Fashion fields. This position reports to VP Fashion in New York. This candidate must be a self-motivated creative thinker and obsessive networker.

RESPONSIBILITIES

  • Be the face of Factory on the west coast as the most senior member of the office
  • Nurture relationships with an ever evolving list of top stylists, editors, producers and influencers
  • Deliver VIP services for clients including developing strategy and KPIs, loaning, seeding, placement and event attendance with brand-relevant talent
  • Conceptualize and execute events for influencers, stylists and talent including guest list development, wrangling, FOH responsibilities and press placement
  • Manage the contracting process for paid opportunities with talent and influencers including securing and negotiating fees
  • Manage the LA-based office and team, acting as a mentor by stimulating team members’ professional growth and creating an environment of success
  • Be deeply tapped in to emerging talent from traditional industries as well as social platforms
  • Contribute to the company’s development and profitability in the LA market by participating in business development initiatives
  • Ensure the LA office remains aligned with wider agency processes
  • Conduct clear and frequent communication with the team of NY-based Directors
  • Report to Company leadership on a weekly basis

REQUIREMENTS

  • Minimum 6-8 years experience working in communications agencies
  • Effective leadership qualities and proactive/positive attitude
  • Interest in growing the team and company by leading West Coast agency development with an entrepreneurial spirit
  • Excellent relationships with stylist and relevant contacts in entertainment, influencer, fashion, music, culture/art, tech/innovation and lifestyle industries
  •  Superior knowledge of fashion/consumer media practices
  • Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life
  • Solid experience in event planning with big brands/big budgets
  • Experience in supervising/mentoring junior staff is required
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in New Media landscape, and experience with outlets including social platforms, communities and networks
  • The ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
Apply Now