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Factory PR seeks a Digital Supervisor, Influencer & Social Media to work across multiple clients within our Fashion, Beauty, and Tech/Innovation divisions. The candidate should possess passionate knowledge of the influencer landscape, be skilled at developing smart, creative social and content strategies. They should have an insatiable thirst for innovation in the digital world. The position calls for an experienced communicator, enthusiastic social media consumer, and pioneering strategist—both analytical and creative—with the ability to conceive and execute engaging digital activations.

This position, reporting to the Senior Digital Director, will focus on influencer marketing activations with campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop unique strategies for clients ranging from luxury fashion brands and retail giants to innovative start ups. The position also requires knowledge of social media and online marketing relating to the influencer market.

RESPONSIBILITIES

  • Identify, establish and manage ongoing influencer/brand ambassador programs (paid and organic)
  • Strategize, pitch, negotiate and execute paid digital activations
  • Develop strategically led ideas for building brands via Social Media
  • Identify key influencers, creatives and talent in designated verticals for maximum engagement and overall reach in both paid and unpaid capacities
  • Write compelling and engaging content on brand for clients (when applicable)
  • Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable
  • Oversee and build out reports for clients on a monthly basis
  • Work with Sr. Director to set specific objectives and report on ROI
  • Work in tandem with PR teams to align social media and influencer strategies with overall brand goals
  • Stay up to date on latest digital and social media trends, happenings, etc.

REQUIREMENTS

  • Minimum 5 years of Influencer Marketing and Social Media experience and familiarity with & interest in the overall digital media landscape
  • Proven experience developing content marketing strategies and overseeing content development specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies
  • Passion and intimate knowledge of influencer marketing, social media and digital marketing
  • Experienced with all social media platforms as they apply to businesses and relate to the influencer landscape
  • Collaborative and teamwork mentality – Agency background preferred
  • Experience in fashion, tech and millennial/Gen-Z-focused consumer lifestyle brands
  • Functional knowledge and application of analytics and digital reporting
  • Excellent computer skills, particularly Excel, and google workspace
  • Proficient with Adobe Creative Suite a plus
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Excellent time management and project management skills
  • Strong organizational, planning, problem solving and decision-making skills
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
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Posted 2 months ago

Factory PR seeks a VIP Manager, LA with experience in fashion and celebrity. The candidate should be culturally connected and have a genuine passion for the Public Relations and Fashion fields. This position reports directly to the Director of VIP + Celebrity. This candidate must be incredibly entrepreneurial, self-motivated, and a creative thinker.

RESPONSIBILITIES

  • Support VIP Director with all agency and client initiatives
  • Possess existing relationships with key stylists, editors, producers and influencers
  • Conduct showroom appointments and market events
  • Contribute to innovative and tactical communications strategies
  • Conceptualize and execute press events
  • Attend key industry events
  • Manage PR budgets, calendars and client task lists
  • Oversee execution of internal and external reporting for client activity and progress on monthly/weekly basis
  • Accompany clients and editors on press trips
  • Conduct clear and frequent communication with the NY-based team
  • Manage interns and assistants including hiring and day-to-day activity

REQUIREMENTS

  • Minimum 2 years experience preferably at a PR agency, managing VIP relations and PR responsibilities
  • Superior knowledge of fashion industry
  • Existing relationships with talent stylists and management
  • Proficient across all social media platforms (Twitter, Instagram, TikTok, etc), Microsoft Office and industry tools such as Cision, Launchmetrics, etc.
  • Experience in creation, maintenance and timely pitching of talent/press clips and budgetary tracking documents
  • Experience in supervising/mentoring junior staff is required
  • Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Manage interns, act as a strong mentor and guide
  • Must have ability to thrive in a fast-paced, deadline oriented, high-energy environment with a consistently positive attitude
  • Must be self motivated, entrepreneurial, loyal and a talented communicator
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Factory PR seeks an Account Executive to work across a dynamic group of Fashion clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.

RESPONSIBILITIES

  • Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
  • Develop relevant brand assets used to secure coverage, including pitches and press kits
  • Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
  • Create innovative seasonal strategies for large national and global brands, as well as niche designers
  • Conceptualize and assist in execution of special events and activations
  • Cultivate relationships with celebrity stylists and place product on relevant targets
  • Accompany clients and editors on domestic and international press trips
  • Manage day-to-day client interaction, serving as primary point of contact on accounts

REQUIREMENTS

  • Minimum 2.5-years fashion PR experience—preferably at an agency
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
  • Deep understanding of fashion & beauty trends and market
  • Experience with event planning with big brand/big budget a plus
  • Experience with supervision/mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in new media landscape including pitching conferences and podcasts
  • Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
  • Proof of vaccination against COVID-19 in accordance with CDC guidelines
Apply Now