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JUNIOR MANAGER, INFLUENCER + SOCIAL MEDIA – LOS ANGELES

Posted 1 month ago

Factory PR seeks a Junior Manager, Influencer Relations + Social Media that has a deep understanding and knowledge of the influencer landscape and is skilled with content development and strategy. The candidate should be very knowledgeable of the fashion/beauty/lifestyle influencer community and understand how to develop relationships between influencers and brands. The candidate must be able to name influencers and showcase direct relationships, have a thirst for innovation in the digital world and an eye for emerging talent. The position calls for a skilled content creator, communicator, enthusiastic social media consumer, and pioneering media strategist—who is both analytical and creative—with the ability to conceive and execute engaging campaigns that showcase originality in an industry that’s become increasingly cookie-cutter. Someone unafraid to have BIG ideas and the ability to execute them. This position, reporting to the Senior Director, Digital will focus on influencer marketing activations with campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop unique strategies for clients ranging from luxury fashion brands and retail giants to innovation start-ups and household name enterprises.

RESPONSIBILITIES

  • Identify, establish and manage ongoing influencer/brand ambassador programs
  • Negotiate fees and deliverables
  • Execute paid partnerships
  • Manage contracts, invoices and budgets
  • Identify key influencers, bloggers and online media in designated verticals
  • Develop creative content concepts and execute them flawlessly
  • Write compelling and engaging content
  • Research and be informed of fashion and industry trends
  • Develop strategically led ideas for building brands via Social
  • Compile weekly and monthly reporting and analytics

REQUIREMENTS

  • Must be located and established in Los Angeles
  • Minimum 2 years of Influencer Marketing and Social Media experience, preferably at an Agency
  • A true passion for Influencer Marketing, as well as Social Media/Digital industries
  • Deep knowledge of all social platforms and how brands leverage them
  • Experience in fashion, tech and millennial-focused consumer lifestyle brands
  • Functional knowledge with analytics and reporting
  • Excellent computer skills, particularly Excel, PowerPoint
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Strong organizational, planning, problem solving and decision-making skills
  • Experience developing content marketing strategies and overseeing content development specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies
  • Previous experience with planning and executing influencer activations, trips, special events
  • Proficient with Adobe Creative Suite a plus

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SENIOR ACCOUNT EXECUTIVE – DTC & INNOVATION (NYC)

Posted 1 month ago

Factory PR seeks a Senior Account Executive to join its DTC + Innovation Division. The candidate should be an avid consumer of tech and business media, and have a deep affinity and understanding of emerging markets and the innovation landscape. The position calls for an expert press strategist and relationship builder and reports to the VP of Innovation. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

  • Lead day-to-day client interaction, serving as primary point of contact on accounts
  • Support the development and execution of innovative communications strategies for brands, melding traditional and digital media
  • Write and produce high impact press materials including press kits, releases and pitches
  • Maintain and expand relationships with technology and business editors, broadcast producers, and conference organizers
  • Coordinate and staff press interviews with clients
  • Secure top tier features and ongoing placements in top national, regional and online media outlets
  • Work with team to create thought leadership programs, including messaging and positioning, founder profiles and Q&As, and placement at appropriate industry conferences
  • Manage the junior staff, act as a strong mentor and guide

REQUIREMENTS

  • Minimum 4-years of innovation / corporate PR experience, preferably at an agency
  • Superior knowledge of innovation and business media practices with a phenomenal track record of garnering top-tier coverage (print, online, broadcast)
  • Experience working with startups and established brands; well versed in strategy associated with launching companies, funding announcements, and executive communications (hires, transitions, major company milestones)
  • Ability to successfully and strategically pitch and place news stories, client profiles, and brand features
  • Experience with managing and mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in the evolving media landscape
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude

Apply Online

DIRECTOR OF PUBLIC RELATIONS (NYC)

Posted 1 month ago

Factory PR seeks a PR Director to oversee a portfolio of fashion and beauty brands. The candidate should have a deep affinity for and knowledge of the fashion and beauty spaces, with experience ranging from DTC startups to luxury brands; have strong connections with fashion, beauty, business, and lifestyle media; and have a natural ability to engage with brand Founders and Entrepreneurs to tell their stories in meaningful ways. The position calls for an expert press strategist and relationship builder who has a deep understanding of launching venture-backed brands. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

  • Serve as the account lead and primary point of contact for a dynamic roster of clients
  • Lead the development and execution of innovative communications strategies for exciting pre-launch start ups and highly recognizable brands, melding traditional and digital media
  • Develop high impact press materials including press kits, releases, pitches, and brand & executive messaging
  • Maintain and expand relationships with consumer fashion, beauty, lifestyle, business, and innovation media
  • Secure high-level fashion, beauty, and business feature stories in top national, regional and online media outlets
  • Brainstorm and facilitate brand partnerships, activations, PR campaigns, and other brand-building opportunities for clients
  • Secure and staff press interviews for clients
  • Oversee and manage the timely distribution of editorial reports and briefing documents
  • Build out thought leadership content and programs for executives including conferences, broadcast segments, podcasts, bi-lines, and blog posts
  • Conceptualize and execute press events for clients with the support of Factory’s in-house event production team
  • Manage the junior staff, act as a strong mentor and guide
  • Participate in new business pitches and meetings

REQUIREMENTS

  • At least seven years of PR experience working with consumer wellness, lifestyle and innovation companies ranging from startups to mid-level businesses
  • Strong understanding of the media landscape and relationships with relevant media across the beauty, wellness, innovation and business sectors
  • Proven track record of securing top-tier coverage across print, online and broadcast media
  • Ability to think big picture and forecast ahead, while also managing the here-and-now details
  • Experience managing a team of multiple junior to mid-level roles
  • Strong and effective writing, communication and presentation skills
  • Ability to articulate ideas and problem solve with clients, agency principals and colleagues
  • Excellent time management, organizational skills and attention to detail
  • Proficient in Google Workspace (G Suite), Slack, Powerpoint, Excel, and social media networks
  • Thrive in a fast-paced, deadline-oriented environment and actively contribute to Factory’s creative and fun culture

Apply Online

ACCOUNT EXECUTIVE – FASHION/BEAUTY/LIFESTYLE

Posted 1 month ago

Factory PR seeks an Account Executive to work across a dynamic mix of Fashion, Beauty and Lifestyle clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion, design and beauty. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.

RESPONSIBILITIES

  • Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
  • Develop relevant brand assets used to secure coverage, including pitches and press kits
  • Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
  • Create innovative seasonal strategies for large national and global brands, as well as niche designers
  • Conceptualize and assist in execution of special events and activations
  • Cultivate relationships with celebrity stylists and place product on relevant targets
  • Accompany clients and editors on domestic and international press trips
  • Manage day-to-day client interaction, serving as primary point of contact on accounts

REQUIREMENTS

  • Minimum 3-years fashion PR experience—preferably at an agency
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
  • Deep understanding of fashion & beauty trends and market
  • Experience with event planning with big brand/big budget a plus
  • Experience with supervision/mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in new media landscape including pitching conferences and podcasts
  • Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude

Apply Online

COORDINATOR OF BUSINESS DEVELOPMENT

Posted 2 months ago

As Coordinator of Business Development, you are responsible for assisting the Senior Manager of Growth (S.M.G) and CEO to manage strategic projects and outcomes to grow the business. You will be proactively involved in all areas of new business relations, with focus on pitching and onboarding new clients and support in other areas of business growth. You’re creative and detail oriented, love writing and communicating, are results-driven and work well to achieve deadlines.

RESPONSIBILITIES

  • Assist in managing the business development process, including all preparation, creating prospective client discovery documents, perform follow-up, create onboarding agendas.
  • Brief S.M.G and CEO on all new business opportunities, attend pitch meetings, send recap notes and be responsible for follow up and follow through on all action items.
  • Build creative and compelling pitch decks in partnership with S.M.G, with a focus on engaging and creative writing and design.
  • Oversee and manage the calendars of the S.M. Growth and CEO.
  • Ensure S.M.G and CEO are in sync on all things new business, apprised of each others weekly meetings to ensure seamless workflow.
  • Coordinate internal communications surrounding business development and project manage across teams.
  • Assist S.M.G in development and management of biz dev task list, brand database, and agency awards list.

REQUIREMENTS

  • Have a keen interest in project management & prioritization.
  • Be supremely organized and create a structure that allows creativity to thrive.
  • Possess spectacular written & verbal communication skills. Writing will be a key feature of this role and you should enjoy it.
  • Be an expert in creating compelling presentations, identifying and sourcing thought-provoking imagery and consistent design.
  • Have strong attention to detail, notice small things that truly make all the difference. We don’t expect perfection but if you’re a tad OCD that’s a wonderful quality for this role.
  • Have a strong ability to research brands and companies, develop competitive analyses and look for opportunities in the verticals we operate in.
  • Be proactive, entrepreneurial, and resourceful; you’re naturally inclined to seek new information, solve problems, build trusting relationships, and drive consensus.
  • Always be up for a challenge!

Apply Online

DIRECTOR – Tech + Innovation (NYC)

Posted 2 months ago

Factory PR seeks a Director to join its Tech + Innovation Division. The candidate should be an avid consumer of tech and business media, and have a deep affinity and understanding of DTC brands, emerging markets and the tech landscapes. The ideal candidate will have experience working with Founders and have a deep understanding of thought leadership tactics, venture-backed brands, and a spectacular ability to create momentum for a brand well beyond launch. The position calls for an expert press strategist and relationship builder and reports to the VP of Tech and Innovation in NYC. The candidate will supervise, develop, and mentor a dynamic team.

RESPONSIBILITIES

  • Lead, inspire and hone a team of excellent publicists, and act as a strong mentor and guide
  • Serve as the senior oversight and/or contact for tech & innovation clients
  • Lead the development and execution of innovative communications strategies for national and international brands, melding media and influencer tactics
  • Maintain and develop senior relationships with technology and business editors
  • Facilitate press tours and interviews with Founders and clients
  • Produce high impact press materials
  • Secure high-level features and placements and manage the team to deliver on KPIs
  • Oversee and contribute to the timely distribution of briefing documents, and facilitate client media trainings where required
  • Build out thought leadership content and programs for executives, developing pertinent talk tracks and topics
  • Execute press activations and events for clients with the support of Factory’s in-house production team

REQUIREMENTS

  • 6+ years of experience working with technology companies ranging from startups to mid-level businesses
  • Expert knowledge of the media landscape across tech and business
  • Proven track record of securing top-tier coverage in print and online media, podcasts and broadcast
  • Excellent time management, organizational skills and attention to detail
  • Superior ability to work swiftly and independently, and alongside a dynamic team
  • Strong and effective writing, communication and presentation skills
  • Superior ability to articulate ideas to clients, agency principals and colleagues
  • Proficient in Powerpoint, Photoshop, Excel, Word, and social media networks
  • Thrive in a fast-paced, deadline-oriented environment and actively contribute to Factory’s creative and fun culture

Apply Online

ASSOCIATE DIGITAL DIRECTOR

Posted 3 months ago

Factory seeks an Associate Digital Director to join its growing team. The candidate should possess an insatiable hunger for innovation in the digital world, an impressive portfolio of content-driven campaigns you’ve ideated, a keen understanding of the latest measurement tools, social media and influencer marketing trends. The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary – a strong leader with the ability to conceive and execute big ideas. This position will report to the Sr. Digital Director. You will be essential to the direction and development of the team and division, implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.

RESPONSIBILITIES

  • Lead development and implementation of social content strategies aligning with client business goals
  • Work with Sr. Director to set specific objectives and report on ROI
  • Possess a robust network of creatives to tap for content services, inclusive of:
    photographers, illustrators, videographers, designers and art directors
  • Guide team to manage social media platforms (i.e. Generate, edit, publish and share engaging content, ie. copy, photos, videos)
  • Build content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic)
  • Perform research on current benchmark trends and audience preferences
  • Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings
  • Maintain relationships with high level influencers, agents, and other creative agencies
  • Own relationship with client leads
  • Manage junior staff team responsibilities across select clients, covering social media strategy influencer marketing and content creation
  • Supervise a team of freelancers to deliver on expanded creative needs
  • Work across the agency to promote collaboration and knowledge sharing

REQUIREMENTS

  • Minimum 5-6 years of digital, content, influencer and social media experience
  • Collaborative, agency background preferred
  • Experience in fashion, beauty, tech and innovation brands
  • Strong leadership skills
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies
  • Fluency of digital platforms, tools, and software
  • Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
  • Possess a network of content creators and influencers
  • Exceptional knowledge with analytics and reporting
  • Excellent time management and project management skills
  • Motivated to grow and educate team members to become high performers
  • Strong organizational, planning, problem solving and decision-making skills

Apply Online

Director of VIP and Celebrity Services

Posted 5 months ago

Factory PR seeks a Director of VIP and Celebrity Services in the Los Angeles based office. The candidate should be culturally connected and have a genuine passion for the Entertainment and Fashion fields. This position reports to VP Fashion in New York. This candidate must be incredibly entrepreneurial, self-motivated and a creative thinker.

RESPONSIBILITIES

  • Act as the public face of Factory PR on the West Coast and uphold the agency’s reputation and values
  • Manage the LA-based office and team – acting as a mentor by stimulating team members’ professional growth and creating an environment of success
  • Ensure the LA office keeps in line with all agency protocols
  • Build and execute West Coast services for the agency creating company-wide strategies for and engaging with targeted celebrities, bloggers, and influencers and growing the agency’s presence on the West Coast
  • Work in tandem/liaise with Factory’s leadership team, creating client specific VIP and influencer relations strategies and materials that work alongside the overarching PR and marketing strategies
  • Build KPIs, develop goals for team and clients, and monitor and report on progress
  • Contribute to the company’s development and profitability in the LA market through:
    • Organic growth/project sell-in from existing clients – actively volunteer ideas/solutions as add-on services to increase fee income
    • Source and nurture new business and revenue-building opportunities
  • Create full new business responses and proposals or respond to RFIs for new business prospects
  • Act as a key player in new business pitches utilizing skills as a proficient and convincing presenter
  • Secure effective press coverage [features as well as product placement] in top national, regional, broadcast and online media outlets
  • Maintain strong relationships with key editors, stylists, producers, costume designers and influencers
  • Conceptualize and execute press events
  • Attend key industry events
  • Conduct clear and frequent communication with the team of NY-based Directors
  • Report to Company leadership on a weekly basis

REQUIREMENTS

  • Minimum 6-8 years experience with agency a must
  • Effective leadership qualities and proactive/positive attitude with managing projects and responsibilities
  • Interest in growing the team and company by leading West Coast agency development with an entrepreneurial spirit
  • Thorough knowledge and understanding of principles in VIP related PR, marketing and digital media
  • Excellent relationships with stylist and relevant contacts in entertainment, influencer, fashion, music, culture/art, tech/innovation and lifestyle industries
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top tier coverage in print, trade, broadcast TV and online mediums
  • Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life
  • Strong interpersonal and analytical skills; attention to detail and strong organization skills
  • Highly adept at multi-tasking and managing multiple projects simultaneously and effectively
  • Candidate MUST have experience in event planning with big brands/big budgets
  • Candidate is responsible for creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
  • Experience in supervising/mentoring junior staff is required
  • Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Must have high level of interest and proficiency in New Media landscape, and experience with outlets including social platforms, communities and networks
  • Bachelors degree – ideally in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Must be proficient in Powerpoint, Photoshop, Excel, Word, and social media networks
  • Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!
  • Must be self motivated, entrepreneurial, loyal and a talented communicator

Apply Online