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Factory seeks a Digital Director to work across multiple clients within our Fashion, Beauty, and Tech/Innovation divisions. The candidate should possess an insatiable hunger for innovation in the digital world, an impressive portfolio of content-driven campaigns you’ve ideated, a keen understanding of the latest measurement tools, social media and influencer marketing trends. The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary – a strong leader with the ability to innovate, conceive and execute big ideas. This position will be New York-based and report to Factory PR’s Head of Digital. You will be essential to the direction and development of the team and division, implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.
RESPONSIBILITIES
- Identify, manage and execute organic and paid influencer strategies that amplify engagement and brand goals
- Oversee team and build out strategies including pitching, negotiating, contracts and reporting for clients’ digital activations
- Develop and implement social media and content strategies for brands and companies that align with client business goals
- Create content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic)
- Identify key influencers, creatives and talent in designated verticals for maximum engagement and overall reach in both paid and unpaid capacities
- Work in tandem with PR teams to align on influencer and social media strategies with overall brand goals
- Perform continuous research on current benchmark trends and audience preferences within the digital marketing space
- Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable
- Maintain positive relationships with high level influencers, agents, and other creative agencies
- Hold 1:1 meetings with team members to understand career goals and growth, and provide feedback on performance
- Own day-to-day stewardship of the business, managing budgets and billing
- Contribute to new business proposals to ensure digital capabilities are accurately and creatively represented
- Identify opportunities within our existing portfolio for digital
REQUIREMENTS
- Minimum 8 years of digital, content, influencer and social media experience
- Collaborative, agency background preferred
- Experience in fashion, beauty, tech and innovation brands
- Strong leadership skills and a proven manager and mentor
- High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
- Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
- Experience amplifying campaigns and content and building online marketing strategies
- Fluency of digital platforms, tools, and software
- Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
- Possess a network of content creators and influencers
- Exceptional knowledge with analytics and reporting
- Excellent time management and project management skills
- Motivated to grow and educate team members to become high performers
- Strong organizational, planning, problem solving and decision-making skills
- Proof of vaccination against COVID-19 in accordance with CDC guidelines
Factory PR seeks an Account Executive to work across a dynamic group of Fashion clients. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant and intern.
RESPONSIBILITIES
- Secure strategic press coverage – including feature stores, news announcements, brand/designer/Founder profiles, and product placement in top national, regional and online media outlets
- Develop relevant brand assets used to secure coverage, including pitches and press kits
- Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
- Create innovative seasonal strategies for large national and global brands, as well as niche designers
- Conceptualize and assist in execution of special events and activations
- Cultivate relationships with celebrity stylists and place product on relevant targets
- Accompany clients and editors on domestic and international press trips
- Manage day-to-day client interaction, serving as primary point of contact on accounts
REQUIREMENTS
- Minimum 2.5-years fashion PR experience—preferably at an agency
- Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
- Deep understanding of fashion & beauty trends and market
- Experience with event planning with big brand/big budget a plus
- Experience with supervision/mentoring junior staff
- Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
- High level of interest and proficiency in new media landscape including pitching conferences and podcasts
- Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
- Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
- Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude
- Proof of vaccination against COVID-19 in accordance with CDC guidelines