FACTORY IS A COMMUNICATIONS AGENCY WITH DEEP INSIGHT AND AN EXPANSIVE NETWORK ACROSS
TECH, WELLNESS, FASHION AND BEAUTY.
WE ARE SKILLFUL BUILDERS AND STORYTELLERS:
RINGMASTERS NAVIGATING AN EVER-CHANGING TERRAIN.
We built, launched, and continue to grow Henry Rose with Michelle Pfeiffer, establishing it as the industry leader and standard in clean, transparent fragrance. With top-tier media recognition, a devoted celebrity following, and a national launch with Sephora, the brand is the leading conscious, luxe fragrance.
PR / DIGITAL / INFLUENCER / VIP / EVENTS
Since its inception, Rebecca Vallance has become a global fashion force. Factory PR helped launch the brand in the U.S., supporting NYFW, brand extensions, and key collaborations—including the Qantas pyjamas for the inaugural Sydney–New York flight—shaping its international presence today.
PR / INFLUENCER / VIP / EVENTS / PARTNERSHIPS
We redefined IKEA’s cultural relevance through bold media opportunities, vast influencer campaigns, and immersive activations like the multi-city Sleepeasy Pop-up. Collaborations with Swedish House Mafia, Marimekko and Sabine Marcelis amplified innovation, making IKEA a trusted brand for the next generation.
PR / INFLUENCER / PARTNERSHIPS / EVENTS
Collaborating with in-house teams and key partners, we designed a social strategy that skyrocketed Fontainebleau Las Vegas’ online presence. Our work fueled an 800% follower increase and massive engagement during the grand opening, New Year’s Eve, and Super Bowl events.
DIGITAL / CAMPAIGN / EVENTS
As the AOR for ten years, we have expanded ASOS’ influence in the US through strategic PR, VIP, and influencer partnerships, events and activations, and collaborations. Our work has cemented ASOS’s status as a go-to fashion destination for trend-forward, inclusive style.
PR / VIP / INFLUENCER / EVENTS / PARTNERSHIPS
With 21Seeds, the female-founded fruit-infused tequila brand, we drive media buzz, events, and brand collaborations. From fashion partnerships to the “Serving Summer” campaign with Rachel Bilson, our work has made 21Seeds the leader in flavored tequila.
PR / EVENTS / PARTNERSHIPS / CAMPAIGN
We introduced GU, Fast Retailing’s trend-driven sister brand to UNIQLO, to the U.S. through high-impact PR, social media & content strategy, influencer partnerships, and activations. Our work amplified its US launch, SoHo flagship opening and e-commerce debut, making GU a new destination for affordable, trend-forward fashion.
PR / INFLUENCER / EVENTS / PARTNERSHIPS
We launched On Running in the U.S. with dynamic media activations, strategic seeding, and immersive experiences—from Alpine press trips to nationwide run clubs and Roger Federer’s partnership—cementing its status as a performance powerhouse.
PR / EVENTS / INFLUENCER
We launched Tally Health, co-founded by David Sinclair, as the most coveted platform for longevity science with its simple cheek swab test to determine biological age. Through significant feature articles, executive positioning, and strategic influencer partnerships, Tally’s test and supplements are the future of age reversal.
PR / EVENTS / INFLUENCER
We redefined hearing protection with Loop Earplugs, transforming it into a must-have lifestyle accessory. Through a collaboration with the global music festival Tomorrowland and high-profile media, we established Loop as essential for music lovers, travelers, and wellness seekers.
PR / EVENTS / INFLUENCER