What We Do
We weave narrative and message, media relations, visual storytelling, influencer marketing, social media and content planning, and experiential events into a cohesive, effective brand strategy.
We know where consumers play, what they read, and what fills their feeds. 25 years of relationships, of experience, and a body of work that has earned us a lobby full of awards.
Why Factory? Because we are masters of reinvention and driven by wins. And let’s be honest— we survived 9/11, the GFC, Covid, and 2025. We have the receipts.
How We Work
The strategic discipline of a consultancy. The instinct of a newsroom. The cultural fluency that comes from inside the industries we serve. Client teams are senior-led and structured for speed, structured around our transparent, precision-driven process.
We embed with clients the way an internal team does. Every engagement begins with an audit. The competitive landscape is mapped, the white space identified, and the strategy defined. That clarity becomes the foundation for every decision that follows.
Our Clients
We partner with companies from the earliest stages of formation through every chapter of growth, including founder-led startups and growth-stage innovators, as well as globally recognized brands across technology, wellness, fashion, beauty, health, and lifestyle.
Current and recent clients include IKEA, Henry Rose, On Running, ASOS, Fontainebleau Las Vegas, Rebecca Vallance, GU, Loop Earplugs, 21Seeds, Elizabeth Arden, Parlux, and Rebag.
Diversity & Impact
Factory PR champions diversity, equity, and inclusion within our agency, and this commitment flows across our body of work.
Where We Are
New York, Los Angeles, Miami