You ran a campaign. The content looked great. The influencer hit their deliverables. But now what? Figuring out how to measure influencer marketing success is where a lot of brands get stuck. And honestly, it’s the part that matters most. The tricky thing is that “success” looks different depending on what you were trying to […]
Picking an influencer marketing agency sounds simple enough until you actually start looking. Then it gets weird. Everyone claims to have “the best relationships” and “proven results,” and suddenly you’re twelve tabs deep comparing pitch decks that all kind of blur together. The truth is, not every agency is built for every brand. Some specialize […]
The influencer marketing industry is massive. Like, genuinely massive. We’re talking about a market that hit $24 billion in 2024 and is projected to reach $32.55 billion in 2025, according to Influencer Marketing Hub’s benchmark report. But here’s the thing. That number gets thrown around a lot without much context. So let’s actually break down […]
You’ve probably seen the job title floating around LinkedIn. “Influencer Marketing Manager.” Or maybe you’ve gotten a cold email from an agency promising to connect your brand with “the right creators.” But what does that even mean? What are these agencies actually doing behind the scenes? The short answer: a lot more than you’d think. […]
So you want to build an influencer marketing strategy. Maybe your boss asked for one. Maybe you’ve seen competitors doing it and realized influencer marketing matters enough to stop watching from the sidelines. Most guides on this topic read like they were written by someone who’s never run a campaign. They talk in circles about […]
Look, we’ve all seen the think pieces. “Is influencer marketing dead?” “Have audiences finally caught on?” And yet. Companies keep pouring money into creator partnerships like it’s 2016 and someone just invented the sponsored post. Here’s why that hasn’t changed. The Trust Thing Is Real People don’t trust ads. This isn’t new information. The gap […]
So you’ve probably heard the term “PR stunt” tossed around in conversations about marketing or seen it in headlines when a brand does something attention-grabbing. But what does it actually mean? And more importantly, why do companies keep doing them? The Simple Explanation A PR stunt is basically a planned event or action that’s designed […]
Okay, so you want to run a PR campaign. Maybe you’ve got a product launch coming up, or you’re trying to get your brand in front of more people. Either way, you’re probably wondering where to even start. The truth is, there’s no magic formula here. But there are things that tend to work and […]
Influencer marketing keeps proving itself year after year, but what makes it actually work? The short answer is trust. People listen to voices they already follow and respect more than they listen to traditional ads. But there’s quite a bit more happening beneath the surface that explains why brands keep investing in these partnerships. Audiences […]
Brands keep throwing money at influencer partnerships for a reason. It’s not some passing fad that’ll disappear next quarter. The way people decide what to buy has completely changed, and influencers are right in the middle of that shift. Think about how you actually shop now. You’re scrolling through Instagram or TikTok, you see someone […]