A public relations (PR) plan is a strategy that helps businesses manage their public image and build relationships with the media, consumers, and other key stakeholders. It’s not just about generating buzz; it’s about maintaining a consistent, positive brand presence. Whether you’re launching a new product, handling a crisis, or simply trying to stay relevant, […]
When it comes to building a brand, marketing and public relations (PR) often get mixed up. They seem like they’re working toward the same goals—boosting a brand’s presence—but they’re actually quite different. Sure, there’s overlap, but each serves a distinct purpose in shaping how a brand is perceived. Let’s dive in. What Is Marketing? Marketing […]
Public relations (PR) is one of those things that sounds simple at first, but, when you really dig in, it’s a lot more intricate. A public relations strategy is a plan that outlines how a company or brand communicates with its target audience, builds relationships, and manages its reputation. It’s about more than just sending […]
Public relations (PR) and communications are often thrown around like they mean the same thing, but they’re actually a bit different. Both are about managing relationships and shaping perceptions, but each one does that in its own way. PR is more about how a company or individual interacts with the public and keeps a good […]
So you’ve been running PR campaigns for months now. Maybe years. But here’s the thing—how do you actually know if any of it is working? I mean, really working. Not just “we got some mentions” working, but actually moving the needle for your business. Let’s be honest. PR measurement used to be… well, kind of […]
You know, this is one of those questions that comes up constantly at networking events. Someone mentions they work in PR and—wait, let me grab my coffee—okay, where was I? Right. People always ask what we actually do all day. PR firms are basically the bridge between brands and the world. We’re the ones making […]
So you’re wondering about PR versus advertising? Right, this comes up constantly with clients, and honestly, it’s one of those questions that sounds simple but… well, it’s not really. The Money Factor (Because That Always Matters) Here’s the thing about advertising—you pay for it. Period. You want that billboard? You write a check. Social media […]
People throw around “publicity” and “public relations” like they’re the same thing. They’re not. Understanding the difference could completely change how you approach your brand’s communication strategy. Publicity: The Short Game Publicity is basically getting your name out there. Period. Think of it as that friend who shouts your achievements from the rooftops—whether you asked […]
The fashion public relations industry is fast-moving, creative, and competitive. For those who want to work at the intersection of style and communication, landing a job in fashion PR can be a rewarding career move, but it takes more than a polished resume. From building experience to mastering the interview process, there are steps you […]
Fashion public relations is a vital component of the fashion industry, where strategy, storytelling, and media relationships converge to build and protect a brand’s image. If you’re considering a career in fashion PR, it’s important to understand what the role involves, how the industry works, and what steps you can take to position yourself for […]