When I sat down this morning to think about how AI is shifting the PR world for tech brands, I realized just how many moving parts there are now. The pace is quicker, the data deeper, and for an agency like Factory PR, working with tech clients means both opportunity and caution. The Evolving Landscape for […]
You’ve launched your tech startup. Probably the product’s live or just weeks away, you’re juggling the roadmap, bug fixes, and maybe investor meetings. Amid all that, you know you need PR, online PR that actually helps people notice you, trust you, maybe sign up. At Factory PR, we’ve worked with startups in this position many times, […]
When a tech brand launches something new, maybe a flagship product or a big update, it’s tempting to treat social media as an add‑on. But used properly, it becomes one of your strongest allies in a communications campaign. At Factory PR, we’ve seen how the right social approach can turn noise into narrative, build community, […]
When I sat down this morning to think about how AI is shifting the PR world for tech brands, I realized just how many moving parts there are now. The pace is quicker, the data deeper, and for an agency like Factory PR, working with tech clients means both opportunity and caution. The Evolving Landscape for […]
Tech moves fast. Too fast sometimes. One minute you’re pitching a groundbreaking AI tool, the next minute three competitors have launched something similar and journalists are already tired of hearing about it. The PR strategies that worked recently? Many of them need serious recalibration now. Reporters receive an overwhelming volume of pitches. Audiences scroll past […]
Tech PR—or technology public relations—is the practice of managing how tech companies communicate with the public, media, investors, and other stakeholders. It’s about shaping perception, building credibility, and getting the right people to pay attention to what you’re doing. But here’s the thing: tech PR isn’t just press releases and product launches anymore. The field […]
A public relations campaign is more than just a bunch of press releases and media placements. It’s about shaping how people perceive a brand, telling its story in a way that connects with the right audience. Whether you’re a startup or an established brand, PR campaigns are essential for building trust and creating lasting impressions. […]
A public relations (PR) plan is a strategy that helps businesses manage their public image and build relationships with the media, consumers, and other key stakeholders. It’s not just about generating buzz; it’s about maintaining a consistent, positive brand presence. Whether you’re launching a new product, handling a crisis, or simply trying to stay relevant, […]
When it comes to building a brand, marketing and public relations (PR) often get mixed up. They seem like they’re working toward the same goals—boosting a brand’s presence—but they’re actually quite different. Sure, there’s overlap, but each serves a distinct purpose in shaping how a brand is perceived. Let’s dive in. What Is Marketing? Marketing […]
Public relations (PR) is one of those things that sounds simple at first, but, when you really dig in, it’s a lot more intricate. A public relations strategy is a plan that outlines how a company or brand communicates with its target audience, builds relationships, and manages its reputation. It’s about more than just sending […]