Influencer marketing has shifted from a trendy experiment to a core strategy for brands trying to connect with audiences who’ve basically learned to tune out traditional advertising. The reality is in how people actually respond to recommendations from voices they trust versus another banner ad they’ll scroll past in half a second. Reaching Audiences Who […]
Influencer marketing is basically when brands pay people with social media followings to promote their products. That’s it. The “influencer” posts about a product, tags the brand, and their followers see it. Sometimes those followers buy the product, sometimes they don’t, but the brand gets exposure either way. The whole thing works because people trust […]
When a technology company sets out to use influencer marketing, it often operates in two lanes at once: the product development lane and the brand evolution lane. With so many moving parts like engineering cycles, go-to-market timing, and investor updates, adding influencer campaigns can feel like just another task. Yet when done thoughtfully, your influencer […]
Tech PR used to be straightforward. Send a press release, pitch some journalists, maybe organize a product launch. Those days are… well, they’re not exactly gone, but they’ve changed pretty dramatically. The industry moves fast now. Really fast. And if you’re working in tech communications—or thinking about it—you need to know what’s actually working right […]
You’ve launched your tech startup. Probably the product’s live or just weeks away, you’re juggling the roadmap, bug fixes, and maybe investor meetings. Amid all that, you know you need PR, online PR that actually helps people notice you, trust you, maybe sign up. At Factory PR, we’ve worked with startups in this position many times, […]
When a tech brand launches something new, maybe a flagship product or a big update, it’s tempting to treat social media as an add‑on. But used properly, it becomes one of your strongest allies in a communications campaign. At Factory PR, we’ve seen how the right social approach can turn noise into narrative, build community, […]
When I sat down this morning to think about how AI is shifting the PR world for tech brands, I realized just how many moving parts there are now. The pace is quicker, the data deeper, and for an agency like Factory PR, working with tech clients means both opportunity and caution. The Evolving Landscape for […]
Tech moves fast. Too fast sometimes. One minute you’re pitching a groundbreaking AI tool, the next minute three competitors have launched something similar and journalists are already tired of hearing about it. The PR strategies that worked recently? Many of them need serious recalibration now. Reporters receive an overwhelming volume of pitches. Audiences scroll past […]
Tech PR—or technology public relations—is the practice of managing how tech companies communicate with the public, media, investors, and other stakeholders. It’s about shaping perception, building credibility, and getting the right people to pay attention to what you’re doing. But here’s the thing: tech PR isn’t just press releases and product launches anymore. The field […]
A public relations campaign is more than just a bunch of press releases and media placements. It’s about shaping how people perceive a brand, telling its story in a way that connects with the right audience. Whether you’re a startup or an established brand, PR campaigns are essential for building trust and creating lasting impressions. […]