Public relations (PR) and communications are often thrown around like they mean the same thing, but they’re actually a bit different. Both are about managing relationships and shaping perceptions, but each one does that in its own way. PR is more about how a company or individual interacts with the public and keeps a good […]
So you’ve been running PR campaigns for months now. Maybe years. But here’s the thing—how do you actually know if any of it is working? I mean, really working. Not just “we got some mentions” working, but actually moving the needle for your business. Let’s be honest. PR measurement used to be… well, kind of […]
You know, this is one of those questions that comes up constantly at networking events. Someone mentions they work in PR and—wait, let me grab my coffee—okay, where was I? Right. People always ask what we actually do all day. PR firms are basically the bridge between brands and the world. We’re the ones making […]
So you’re wondering about PR versus advertising? Right, this comes up constantly with clients, and honestly, it’s one of those questions that sounds simple but… well, it’s not really. The Money Factor (Because That Always Matters) Here’s the thing about advertising—you pay for it. Period. You want that billboard? You write a check. Social media […]
People throw around “publicity” and “public relations” like they’re the same thing. They’re not. Understanding the difference could completely change how you approach your brand’s communication strategy. Publicity: The Short Game Publicity is basically getting your name out there. Period. Think of it as that friend who shouts your achievements from the rooftops—whether you asked […]
The fashion public relations industry is fast-moving, creative, and competitive. For those who want to work at the intersection of style and communication, landing a job in fashion PR can be a rewarding career move, but it takes more than a polished resume. From building experience to mastering the interview process, there are steps you […]
Fashion public relations is a vital component of the fashion industry, where strategy, storytelling, and media relationships converge to build and protect a brand’s image. If you’re considering a career in fashion PR, it’s important to understand what the role involves, how the industry works, and what steps you can take to position yourself for […]
In an industry where perception is everything, fashion public relations (PR) serves as the behind-the-scenes force that shapes how the world sees brands. From managing media relationships to orchestrating runway shows, fashion PR professionals are responsible for crafting narratives that resonate with both consumers and the press. But what exactly does fashion PR do? In […]
In the fashion industry, image is currency, and fashion PR agencies are the strategists behind the scenes, ensuring brands are seen, heard, and remembered. From launching new designers to managing legacy labels, these agencies play a key role in defining how fashion brands interact with the public, the press, and the digital world. But what […]
Source: Freepik In public relations (PR), numerous tools and techniques help brands communicate their message effectively to their target audience. One such tool is the backgrounder. Suppose you’ve wondered how PR professionals share in-depth information about a company, its products, or key individuals. In that case, the backgrounder is one of the most common and […]