So you’ve probably heard the term “PR stunt” tossed around in conversations about marketing or seen it in headlines when a brand does something attention-grabbing. But what does it actually mean? And more importantly, why do companies keep doing them? The Simple Explanation A PR stunt is basically a planned event or action that’s designed […]
Okay, so you want to run a PR campaign. Maybe you’ve got a product launch coming up, or you’re trying to get your brand in front of more people. Either way, you’re probably wondering where to even start. The truth is, there’s no magic formula here. But there are things that tend to work and […]
Influencer marketing keeps proving itself year after year, but what makes it actually work? The short answer is trust. People listen to voices they already follow and respect more than they listen to traditional ads. But there’s quite a bit more happening beneath the surface that explains why brands keep investing in these partnerships. Audiences […]
Brands keep throwing money at influencer partnerships for a reason. It’s not some passing fad that’ll disappear next quarter. The way people decide what to buy has completely changed, and influencers are right in the middle of that shift. Think about how you actually shop now. You’re scrolling through Instagram or TikTok, you see someone […]
Influencer marketing has shifted from a trendy experiment to a core strategy for brands trying to connect with audiences who’ve basically learned to tune out traditional advertising. The reality is in how people actually respond to recommendations from voices they trust versus another banner ad they’ll scroll past in half a second. Reaching Audiences Who […]
Influencer marketing is basically when brands pay people with social media followings to promote their products. That’s it. The “influencer” posts about a product, tags the brand, and their followers see it. Sometimes those followers buy the product, sometimes they don’t, but the brand gets exposure either way. The whole thing works because people trust […]
When a technology company sets out to use influencer marketing, it often operates in two lanes at once: the product development lane and the brand evolution lane. With so many moving parts like engineering cycles, go-to-market timing, and investor updates, adding influencer campaigns can feel like just another task. Yet when done thoughtfully, your influencer […]
Tech PR used to be straightforward. Send a press release, pitch some journalists, maybe organize a product launch. Those days are… well, they’re not exactly gone, but they’ve changed pretty dramatically. The industry moves fast now. Really fast. And if you’re working in tech communications—or thinking about it—you need to know what’s actually working right […]