When I sat down this morning to think about how AI is shifting the PR world for tech brands, I realized just how many moving parts there are now. The pace is quicker, the data deeper, and for an agency like Factory PR, working with tech clients means both opportunity and caution. The Evolving Landscape for […]
Tech moves fast. Too fast sometimes. One minute you’re pitching a groundbreaking AI tool, the next minute three competitors have launched something similar and journalists are already tired of hearing about it. The PR strategies that worked recently? Many of them need serious recalibration now. Reporters receive an overwhelming volume of pitches. Audiences scroll past […]
Tech PR—or technology public relations—is the practice of managing how tech companies communicate with the public, media, investors, and other stakeholders. It’s about shaping perception, building credibility, and getting the right people to pay attention to what you’re doing. But here’s the thing: tech PR isn’t just press releases and product launches anymore. The field […]
A public relations campaign is more than just a bunch of press releases and media placements. It’s about shaping how people perceive a brand, telling its story in a way that connects with the right audience. Whether you’re a startup or an established brand, PR campaigns are essential for building trust and creating lasting impressions. […]
A public relations (PR) plan is a strategy that helps businesses manage their public image and build relationships with the media, consumers, and other key stakeholders. It’s not just about generating buzz; it’s about maintaining a consistent, positive brand presence. Whether you’re launching a new product, handling a crisis, or simply trying to stay relevant, […]
When it comes to building a brand, marketing and public relations (PR) often get mixed up. They seem like they’re working toward the same goals—boosting a brand’s presence—but they’re actually quite different. Sure, there’s overlap, but each serves a distinct purpose in shaping how a brand is perceived. Let’s dive in. What Is Marketing? Marketing […]
Public relations (PR) is one of those things that sounds simple at first, but, when you really dig in, it’s a lot more intricate. A public relations strategy is a plan that outlines how a company or brand communicates with its target audience, builds relationships, and manages its reputation. It’s about more than just sending […]
Public relations (PR) and communications are often thrown around like they mean the same thing, but they’re actually a bit different. Both are about managing relationships and shaping perceptions, but each one does that in its own way. PR is more about how a company or individual interacts with the public and keeps a good […]
So you’ve been running PR campaigns for months now. Maybe years. But here’s the thing—how do you actually know if any of it is working? I mean, really working. Not just “we got some mentions” working, but actually moving the needle for your business. Let’s be honest. PR measurement used to be… well, kind of […]
You know, this is one of those questions that comes up constantly at networking events. Someone mentions they work in PR and—wait, let me grab my coffee—okay, where was I? Right. People always ask what we actually do all day. PR firms are basically the bridge between brands and the world. We’re the ones making […]