Okay, so you want to run a PR campaign. Maybe you’ve got a product launch coming up, or you’re trying to get your brand in front of more people. Either way, you’re probably wondering where to even start.
The truth is, there’s no magic formula here. But there are things that tend to work and things that don’t. Let me walk you through what actually matters.
Figure Out What You’re Trying to Do
This sounds obvious, but you’d be surprised how many campaigns kick off without a clear goal. “We want more visibility” isn’t really a goal. It’s more of a vibe.
What does success look like for you? Maybe it’s landing a feature in a specific publication. Maybe it’s driving traffic to your site before a launch. Maybe it’s shifting how people talk about your brand. Get specific about it. Otherwise, you’ll end up chasing everything and catching nothing.
Understand Who You’re Talking To
Your audience shapes everything. The way you frame your story, the outlets you target, the influencers you partner with, all of it depends on who you’re trying to reach.
Think about where your audience spends their time. What publications do they read? Who do they follow? What kind of content actually gets their attention? If you skip this step, you’re basically shouting into the void and hoping someone hears you.
Find an Angle That Actually Stands Out
Journalists are busy. Like, really busy. They’re getting pitched constantly, and most of those pitches sound exactly the same.
So what makes your story different? There’s gotta be something. A founder with an unusual path. A product that solves a problem nobody else has touched. A partnership that raises eyebrows. Find that thing and lead with it. Nobody wants to cover something they’ve already seen a hundred times.
Relationships Go a Long Way
Cold outreach can work, sure. But having actual relationships with editors and journalists? That’s a different game entirely.
This is where working with an experienced agency pays off. Factory PR, for instance, has spent years building connections across fashion, beauty, wellness, and tech. Those relationships take time to develop, and they’re often what separates a campaign that lands from one that gets lost in someone’s inbox.
Pick the Right Channels
PR doesn’t just mean press releases and media coverage anymore. Depending on your goals, you might be looking at influencer campaigns, events, social content, or some mix of all of it.
The trick is being strategic about it. Not every channel makes sense for every campaign. A splashy event might be perfect for one launch and completely wrong for another. Think about what actually serves your objective instead of trying to do everything at once.
Timing Can Make or Break You
You could have the best pitch in the world, but if you send it during a major news event or right before a holiday weekend, good luck getting anyone’s attention.
Pay attention to what’s happening in the world. Look at industry calendars, cultural moments, even just the day of the week. A well-timed pitch on a Tuesday morning lands differently than one buried in a Friday afternoon inbox.
Track the Stuff That Actually Matters
Once your campaign is rolling, you’ll want to measure how it’s doing. But be careful about getting too caught up in surface-level numbers. Impressions are nice, but they don’t tell you much on their own.
Look at the quality of your coverage. Is your message coming through? Are you seeing movement on your website or social channels? Factory PR helped Fontainebleau Las Vegas achieve an 800% increase in followers across their grand opening, New Year’s Eve, and Super Bowl events. That’s the kind of result that shows something’s working.
Stay Flexible
Plans change. Sometimes an angle doesn’t resonate the way you expected. Sometimes a random opportunity pops up that’s too good to pass on. The campaigns that do well are usually the ones where the team can adapt without panicking.
Wrapping Up
Running a PR campaign isn’t about following a checklist. It’s about knowing what you want, understanding your audience, telling a story that matters, and getting it in front of the right people at the right time.
Simple in theory. Harder in practice. But definitely doable if you’re thoughtful about it.
Contact Us
If you’d like to get in touch with us, here’s how you can contact Factory PR:
- Email: hello@factorypr.com
- Phone: 212‑941‑9394 (New York) / 323‑658‑1112 (Los Angeles)
Office Addresses
- New York City: 920 Broadway, 12‑th Floor, New York, NY 10010
- Los Angeles: 8201 Beverly Blvd, Ste 302, Los Angeles, CA 90048
Alternatively, you can also fill out the contact form on our website — just enter your name, email and message, and we’ll get back to you as soon as possible.