The fashion public relations industry is fast-moving, creative, and competitive. For those who want to work at the intersection of style and communication, landing a job in fashion PR can be a rewarding career move, but it takes more than a polished resume. From building experience to mastering the interview process, there are steps you can take to stand out in this highly selective field.
In this guide, we explore how to get a job in fashion PR—what hiring managers look for, where to find roles, and how to prepare for success.
Understand the Role You’re Applying For
Before you start sending out applications, it’s important to understand what fashion PR professionals do. Entry-level roles often involve tasks like sample coordination, press tracking, media list building, and assisting with events. Mid-level roles take on more responsibility with media pitching, influencer outreach, and client communication.
Agencies and in-house teams may look for slightly different skills, but the core responsibilities remain rooted in organization, communication, and brand awareness.
Identify the Right Type of Employer
There are several different environments where fashion PR jobs exist. Understanding the differences can help you focus your search.
- Fashion PR agencies: These firms handle multiple clients, often offering a fast-paced, varied experience.
- In-house PR teams: Employed directly by a single brand, in-house roles offer deeper involvement in the brand’s identity and strategy.
- Freelance PR consultants: Typically for more experienced PR professionals, this path offers flexibility but requires a strong network.
For entry-level candidates, agencies are often the best training ground, exposing new professionals to a wide range of clients, media contacts, and campaign strategies.
Gain Real-World Experience Before You Apply
Most hiring managers in fashion PR look for hands-on experience, even in entry-level candidates. Internships, volunteer roles, or fashion-related campus activities can provide the kind of foundational exposure that sets you apart.
Look for internships at fashion PR firms, communications departments at fashion brands, or industry events like Fashion Week. In these roles, you’ll learn how sample requests work, how press lists are managed, and how publicists track media coverage.
Even short-term experience in the field demonstrates initiative, familiarity with the workflow, and an understanding of fashion-specific PR tools.
Perfect Your Resume and Portfolio
Your resume should highlight not only your education and experience, but also any practical skills that apply to PR—writing, event coordination, research, media outreach, or client communication.
If you have examples of relevant work, such as press releases, brand messaging copy, event summaries, or coverage you’ve helped secure, include them in a digital portfolio. Visual presentation counts in fashion PR, so design your materials with layout and branding in mind.
Tip: Keep your portfolio link professional and easy to navigate. A simple, polished PDF or website can make a lasting impression.
Write a Strong Cover Letter with a Clear Point of View
In a competitive industry, a generic cover letter won’t stand out. Use your cover letter to show that you understand the brand’s voice and values. Mention specific campaigns you admire or explain why their client list aligns with your personal interests in fashion.
Be concise, but show personality and purpose. Employers want to see that you’re genuinely excited about the work and ready to contribute.
Know Where to Look for Fashion PR Jobs
The most common platforms for fashion PR job listings include:
- Fashion-specific job boards (e.g., Fashion Workie, Business of Fashion Careers, Fashionista Careers)
- PR and communications platforms (e.g., PRSA Jobcenter, Cision Jobs)
- LinkedIn – great for filtering by location, experience level, and industry
- Agency websites – many fashion PR firms post openings directly on their own careers page
Don’t hesitate to follow your dream agencies or brands on social media; many now post job openings and internships through Instagram or Twitter.
Prepare for Interviews with Industry Knowledge
If you land an interview, be prepared to demonstrate your understanding of the fashion PR landscape. Know the agency’s clients, mention recent press wins or events they’ve worked on, and stay current on industry news.
Common interview questions may include:
- How would you pitch a new product to an editor?
- What fashion publications do you read regularly?
- Can you walk us through a recent campaign or launch you admired?
Your answers should demonstrate media literacy, trend awareness, and a clear understanding of how public relations (PR) supports fashion brands.
Follow Up and Stay Connected
After the interview, always follow up with a thank-you email. Reaffirm your interest, mention something you appreciated about the conversation, and offer to provide any additional materials.
Even if you don’t get the job, staying in touch with your interviewer or team members can lead to future opportunities. Fashion PR is a networked industry where professional relationships can evolve into full-time roles over time.
Final Thoughts
Getting a job in fashion PR requires more than interest in style—it calls for a mix of practical experience, media awareness, and strong communication skills. By learning how the industry works, gaining relevant experience, and preparing intentionally for each opportunity, you’ll increase your chances of landing a role in this highly visible and fast-moving field.
With persistence and the right preparation, fashion PR can become more than just a dream career—it can become your next job offer.